AI Agents · The Leader's Toolkit · Ventures

Software that does the work — and a field manual for the people running things.

bert.fi builds two things worth your attention: autonomous AI agents that handle real operational work end to end, and The Leader's Toolkit — a no-nonsense field manual for everyone running a team. Built from Espoo, Finland.

Explore AI Agents → Get the Toolkit
Product · bert.fi/agents

AI agents that run the work, not just chat about it

We build autonomous agents that take on real operational jobs — customer service over phone, WhatsApp and email; SDR and CRM enrichment; booking and no-show reduction; invoice OCR. Delivered as a project you own and run, not a black box.

  • Built on Claude, run on AWS Bedrock in Frankfurt — your data stays in the EU.
  • Scoped to your processes and integrated with your systems.
  • A 30-day performance guarantee on the targets we commit to together.
See how it works →
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Customer service · SDR · Booking · Invoice OCR
Book · leadership.bert.fi

The Leader's Toolkit

A field manual for the people running things. Practical, direct, and free of management theatre — the frameworks and plain-spoken advice that actually help when you're the one accountable for a team and its results.

  • Written for managers, founders, and team leads who want substance over slogans.
  • Read it cover to cover, or reach for the chapter you need today.
  • Includes a free audiobook with every copy.
Read more & get your copy →
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A Field Manual for the People Running Things

Also building

Beyond the products, a marketing agency and two golf-technology ventures — one connecting thread, making things work better.

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Marketing Agency

Performance marketing, analytics, and AI-powered growth systems for ambitious companies.

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Hake Golf

Custom-designed golf balls with a browser-based visual editor. Design, print, deliver worldwide.

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Proline Golf

Finland's leading custom club fitting studio. TrackMan-powered, PGA-certified club builders.

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Competitive Golf

Competing at the highest non-amateur level in Finland and the Nordics. The game within the game.

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Two products, one promise: things that actually work

Put an AI agent to work on a real process, or pick up the field manual that helps you run your team better.

Explore AI Agents → Get the Toolkit